From climate change and environmental degradation to poverty and inequality, our businesses, our communities and our very planet face serious and accelerating threats to sustainability and survival. The rapid pace of technology development has meant that products are being replaced in increasingly shorter cycles, which leads to serious environmental consequences. In 2019, less than 20% of used electronics were formally recycled. The industry has no unilateral process, system or policy to deal with where the equipment goes at the end of its life cycle. In 2019, over 50 million tons of e-waste – including displays, cables, power supplies and other AV equipment – was generated in North America and Europe. This number has increased 21% over the last 5 years. In the meantime, the clock is ticking, and we have been late to act.